5 Ways to Repurpose Your Blog

Content drives traffic and increases the know, like, and trust factor. The problem is constantly coming up with new content.

It may seem impossible to create new content for every platform.

The good news is that you don’t have to do that anymore.

Repurposing your blog content is a simple way to streamline your business and to get your content in front of a larger audience. It’s a great way to get your content working for you and stop stressing about consistently coming up with new ideas.

Some people are concerned about sharing the same information but there are a few reasons why this is not a problem. The same person is not going to see every single one of your posts, you can change the way that each blog post is being presented, and different formats appeal to different people.

Let’s say you just finished writing an amazing blog post. If you plan on simply scheduling the post to publish and nothing else, you are missing out on an amazing opportunity.

1 – Social media posts

After you write your blog posts, write some snippets to post it on your Facebook page, Twitter, Instagram, and any other kind of social media platform you use.

These snippets can be scheduled over an extended period of time so that your amazing article doesn’t become a stagnant post.

Remember to gear these snippets for each platform.

Facebook. Facebook can be a few sentences and can encourage engagement in the comments.  You can have some posts with a link and some posts without. Be sure the posts with a link still has valuable content. Facebook is all about creating engagement. The more engagement a post gets, the more people will see it. The posts without links can be posted in Facebook groups or in places where you want to keep your readers inside Facebook’s platform.

Twitter. Twitter has character limitations so you can choose several one-liners from the post to share over an extended period of time.

Instagram. Instagram is obviously more visual, but don’t skip sharing your content on this platform! You can put the snippets on the graphics or in the description of the post!

Using multiple snippets for each post on each platform achieves two main goals. First, it will reach a bigger audience since it is being posted multiple times. Secondly, a different snippet will appeal to different people.

2. Pinterest

Pinterest is essentially a visual search engine and can be such a powerful tool to drive traffic to your website. I love to create three graphics for each blog post for Pinterest, add them to the blog post, and Pin them to multiple boards.

Using different Pinterest images helps to appeal to a larger audience.

3. Create videos

Video content has been a game changer, but creating video content can be…. intimidating.

It’s even more intimidating when you have no idea what to talk about!

Instead of stressing about coming up with new content (or just avoiding video altogether), use your blog as inspiration for a video (either live or recorded) to post on social media and YouTube.

People tend to either watch videos OR read blogs. If you have the written blog AND the videos, you’ll appeal to both!

4. Newsletter

Do you struggle coming up with content for your newsletter? Yeah, me too. Send your blog post to your subscribers!

Not everyone on your email list is also following your blog and social media. Even if they are, they may not have seen all of your posts!

Sharing your content on your newsletter can be done in one of two ways. Either paste the blog post on your newsletter (and edit to be shorter and make sense for an email)  or do a weekly round-up. The round-up can include a short summary and link to the post.

5. Downloads

I wouldn’t recommend just taking one of your posts and turning it into a download, but you can use your posts in a few different ways.

If you have a couple similar and popular blog posts, you can create a freebie opt-in or ebook. This might take a little more manipulation to make a great downloadable product, but you already have the bulk of the content!

You can also have an addition to your blog post as an add-on. For example, for this particular blog post, there could be a checklist or an Airtable template for download.

How do you keep all of this organized?

Now you have so much content, how do you organize them all?

Well, there are several ways to organize your blog and repurposing content. You can use your project management system, a tool like Airtable, simply add sections to the bottom of your post if you write them in Google Docs, or a mixture of the above. Here’s my recommended process:

  • Write your awesome blog post
  • At the bottom of the post, write out each post for social media content
  • Create graphics, as needed
  • Organize your snippets in Asana or Airtable for future use
  • Schedule all of your posts among all of your platforms so you can set it and forget it

Don’t forget, you can go back and use this on posts that are already published!

So, what are you doing trying to come up with new content all of the time? You’ve already created an amazing blog post, so share it with the world in a way that appeals to it!

Check out my other post – 4 Reasons Why You Need A Project Management System.

amanda_leighAmanda Leigh, with her business savvy tools and upbeat attitude, helps entrepreneurs develop systems that work for, not against them. By setting up project management systems and email management protocols curated specifically for each business, Amanda’s dedication to helping others thrive means making sure nothing is forgotten.

If you could use an extra set of hands in your business, Schedule a FREE Discovery Call here. flogo_rgb_hex-brc-site-250

 

Toggl vs Time Doctor vs RescueTime: Which Time Tracking App is Right For You?

Time tracking.

It’s not the most exciting or glamorous part of running a business, but it’s oh so important!

Time tracking is not only important when you’re charging by the hour, but it’s important to know how long tasks take you to complete for two main reasons:

  • You can plan your day more effectively. If you’re planning your day or week, it’s difficult to know how much you can do during those timeframes if you don’t know how long anything takes you to complete. This can result in putting too much on your schedule, which will force you to fall behind schedule and can lead to stress and overwhelm.
  • You can give more accurate quotes to your customers. When you give a quote to a customer, many entrepreneurs figure out how long it will take to complete and multiply that by your hourly billable rate. You can’t do this accurately if you’re not sure how long it takes you to complete a task! Knowing how long the task will take will also allow you to give an accurate date of when a customer can expect the deliverable! This accurate time and money quote result in a win-win for you and your customer.

There are a lot of different time tracking programs available, but it can be a little overwhelming and time-consuming to try to decide which is right for you and your needs.

Toggl, Time Doctor, and RescueTime are the ones that I have seen recommended the most often, so I decided to compare them!

Toggl Time Doctor RescueTime
Pricing Free

Starter: $9/user/month

Premium: $18/user/month

Enterprise: $49/user/month

$9.99/user/month Lite: Free

Premium: $9/month

Adding manual time Yes Yes; can require manager’s approval Yes
Offline mode Yes Yes Yes
Reporting Yes Yes Yes
Billable rates With all paid versions Yes N/A
Rounding time With all paid versions N/A N/A
Project time estimates With all paid versions N/A N/A
Projects/Clients Unlimited Unlimited N/A
Team size 1 with free version
Unlimited with all paid versions
Unlimited N/A
Integrations iCal, Asana, Basecamp, Freshbooks, Github, Teamweek Asana, Basecamp, Citrix, FreshBooks, FreshDesk, GitHub, Google Apps, Intellitnote, Jira, LiquidPlanner, MavenLink, Microsoft Project, Payroll Hero, Pivitol Tracker, Podio, ProjectManager.com, QuickBooks, RedMine, SalesForce, SharePoint, Slack, VisualStudio, TeamWork, todoist, Trello, unfuddle, Workflow Max, Wrike, Yammer, ZenDesk, Zoho N/A
Apps Mobile (iOS and Android)

Desktop (Win, Mac, and Lotus)

Chrome Extension

Mobile (iOS and Android)

Desktop (Win, Mac, and Lotus)

Desktop
Screenshots No Yes, optional setting No
Website and Application Monitoring No Yes Yes; this is the main feature
Client Login No Yes No
Payroll No Yes, optional setting No

Toggl

I believe that Toggl is the easiest to use of the three options. You don’t have to download anything and it can be used right in your browser.

You can easily navigate around the system by using the left menu. Here, you can view your client list, teams, project lists, workspaces, and tags as well as the timer, reports, and insights. (Insights are only available to Premium and Enterprise users.)

To track time, I simply go to the website, select the client and project, and press the start button! You really can’t get any easier!

If you’re looking for an easy application to track your time for different clients and projects, Toggl is perfect for you.

Time Doctor

With Time Doctor, you can fully customize the projects for you and your team. You can turn on/off the following settings:

  • Screenshots
  • Work schedules
  • Payroll
  • Client payments
  • Website/application tracking
  • Project/permanent tasks (including a user’s default project and requiring the selection of projects)
  • Add clients
  • GPS tracking
  • API

Time Doctor is a pretty robust system. You have the ability to do many different things. This includes:

  • Tracking time for yourself to increase productivity
  • Tracking billable time from you and your team to invoice your clients directly
  • Tracking your employee’s time so that you can pay them through the system

It took me a little bit of time to comfortably maneuver around within Time Doctor just because I was immediately looking for a place to easily add clients and projects (similar to Toggl) to get started. Once I got used to how the system is laid out, it was much easier to navigate.

There’s a 14-day free trial, so I’d definitely recommend taking a look at Time Doctor if you’re trying to decide on a system.

RescueTime

RescueTime is a little different than the other two. It seems to be more focused on your own productivity and not tracking your time for certain clients and projects. It keeps track of different websites you’re on and how much time you’re spending on each while you are working.

You can categorize these websites and create goals for how productive you want to be each day. For example, a certain number of hours of productive work. You can then run different reports to see how productive you were and how much time you spent in various applications.

I did have to download the application onto my desktop but once it was downloaded, it is easy to start!

If you’re looking for something to do a self-audit to see how you’re spending your time in order to become a more productive worker, RescueTime could definitely help you.

In summary, I’d recommend:

  • Toggl if you’re looking for a simple platform to track your time for clients and projects.
  • Time Doctor if you’re looking for a more robust system to track and bill your clients
  • Rescue Time if you’re looking to track your own habits to increase your productivity

What do you use to track your time? What do you like/dislike about it?


Amanda Leigh, with her business savvy tools and upbeat attitude, helps entrepreneurs develop systems that work for, not against them. By setting up project management systems and email management protocols curated specifically for each business, Amanda’s dedication to helping others thrive means making sure nothing is forgotten.

If you could use an extra set of hands in your business, Schedule a FREE Discovery Call here